Branding for a women’s comedy festival in Toronto.
Logo and branding for SheDot, Toronto’s festival of funny women. The name of the festival was a nod to Toronto’s T-Dot moniker. Representing the city, women, and comedy (mainly stand-up), I designed the festival material to be very “she" and “dot”.
The pink woman (aka “Daisy”) is the simple female shape that is recognized for its use in non-verbal signage. A version of Daisy appeared doing different actions throughout the festival promotion, but was mostly there to serve as a beacon: “Hey ladies, this is your festival!”
Logo variations
Gala show posters
Social media graphic
Brochure design
SheShirts
Margaret Cho headlining the gala and wearing a SheShirt
An offshoot series of past SheDot performers: SheDid
Social media graphic
Proposed motion graphics campaign.
I designed the branding for SheDot when the festival idea was conceived in 2013. All of the graphics were destined to be either print or static screen images. This was before TikTok, Instagram reels, and YouTube shorts. It was a different time.
The goal of this phase of the project was to create a set of motion graphics to be used for social media reels. This is an aspirational vision of what SheDot promotion could have been, if the festival were still running today.
Brainstorming ideas to target potential performers and audience members.
Animatics to preview timing