Logo and branding for SheDot, Toronto’s festival of funny women. The name of the festival was a nod to Toronto’s T-Dot moniker. Representing the city, women, and comedy (mainly stand-up), I designed the festival material to be very “she" and “dot”. 

The pink woman (aka “Daisy”) is the simple female shape that is recognized for its use in non-verbal signage. A version of Daisy appeared doing different actions throughout the festival promotion, but was mostly there to serve as a beacon: “Hey ladies, this is your festival!”