Logo and brand identity for a restaurant.
The goal was to create a logo for Limelight, a fictional restaurant in a city’s theatre district. Imagined as a longtime favourite of both patrons and performers, it would be the prime see-and-be-seen place to be. Whether it’s a pre-show dinner or late-night cocktails, Limelight has the magic, the glamour, the drama you crave. It’s your moment!
Inspired by the golden age of theatre, the dramatic lighting and clamshell footlights.
How fancy they were
Combining ornate lettering with clamshell shape.
Social media concept for the restaurant, and branding guidelines for the logo